| Lead: 35 | Excite: 14 | Amaze: 18 | Direct: 17 |
Great use of smartphone grade video played forward then backward with narrator and music.
The trailer has a long lead to the line “Even the day you die.” Then the excite phase is rewinding the video as the premise is that she can rewind time and do it again. Then the amaze, hook, that you can change things and it does make a difference. This established the rules in this world. Appeal to the “what if I could do it over again.”
Lead Analysis
| Lead | “Each day is just like the one that came before it, and the one that will come next. Even the day you die…” The viewer is enticed with the quirky sped-up selfie but only when the hook is delivered at 35 seconds do we know why we are here. |
| Excite [interest] | Rewind the scene. |
| Amaze [hook] | “What is you could do it over again?” |
| Direct [directive] | Book cover and website. |
Trailer Arc
Publisher Intro
What if you had only one day to live? What would you do? Who would you kiss? And how far would you go to save your own life?
Samantha Kingston has it all: the world’s most crush-worthy boyfriend, three amazing best friends, and first pick of everything at Thomas Jefferson High—from the best table in the cafeteria to the choicest parking spot. Friday, February 12, should be just another day in her charmed life.
Instead, it turns out to be her last.
Then she gets a second chance. Seven chances, in fact. Reliving her last day during one miraculous week, she will untangle the mystery surrounding her death—and discover the true value of everything she is in danger of losing.
Author: Lauren Oliver
@OliverBooks laurenoliverbooks.com
Publisher: harpercollins.com