Well, there it is. What started with a request for a workshop has now turned into a full-time interest. My goal in this book was to focus on the basics and understanding of video advertising principals as they apply to book trailers. Originally, my thought was to include viral videos, but as I dove into that, I realized that is a book in itself.

This book would not be possible without the help of many including:ย 

  • My wife Dorothea, a writer who makes her living as a freelancer
  • My daughter, Mary Sheldon, who makes her living in YA book marketing for a major publisher
  • My son, Mike, who inspired my move to MediaWiki for the website as he did for his thesis research
  • My five-week night course students – a wonderful source of questions and ideas