Book Trailer 101

Lead: 0:13 Excite: 0:44 Amaze: 0:16 Direct: 0:11

The Book Trailer 101 trailer was created with iMovie on a Mac. The music, Cherry Blossom, is by Kevin MacLeod of and was free for use by attribution in the credits. The voice over was Rich Hegarty, from at a cost of $7 US. The clip art was purchased from for about $30. The cloud timelapse with pan was free from

Lead Analysis

Lead Introduce problem
Excite [interest] Explain benefits of strong book trailer
Amaze [hook] Seven steps
Direct [directive] More than how to assemble a video, How to create Excitement

BT101 Voice Over Script

BT101 Voice Over Script