| Lead: 6 | Excite: 33 | Direct: 8 |
This is my favorite book trailer about a book store. It is proof you don’t have to spend a lot of money to create a compelling trailer. While not a book trailer it is about books and too cool to ignore. This is a good example of a viral video that was not expensive to produce. As of May 2021, it has been viewed over 325,000 times.
Lead Analysis
| Lead | fuzzy background with catchy music. You wonder “What’s going on?” |
| Excite [interest] | Fun domino effect books falling with interesting people in the shots. |
| Amaze [hook] | None |
| Direct [directive] | Falling domino books of the store name then show web address. |
Publisher Intro
An Arizona institution for over 30 years, Bookmans Entertainment Exchange has built our reputation on the concept that “used” is not a dirty word. With six stores in Tucson, Mesa, Phoenix, and Flagstaff, we rely on our customers for what we sell – books, music, movies, video games and systems, magazines, comics, electronics, tchotchkes, and musical instruments, and more. That’s nearly 114,000 combined square feet of media recycled from the community. We provide the shelves but it’s your stuff that goes on them.
