Lead: 18 Excite: 80 Amaze: 7 Direct: 17 This memoir uses a fiction cinematic approach for the trailer. It leads early with the author’s reputation but then focuses on his spiral down to crisis and the decision to do road trips with his father in his motor home. The trailer was produced but Film-14 which […]
Hotels Hospitals and Jails: a Memoir – Anthony Swofford Read More »
Excite: 10 Amaze: 8 Direct: 7 This is a pure authorial reputation approach trailer. It relies on Dan Brown’s reputation and name recognition. If the viewer is a Dan Brown fan then knowing there is a new book out called Inferno is enough. If the viewer does not know Dan Brown or did not like
Inferno – Dan Brown Read More »
Lead: 5 Excite: 99 Amaze: 26 Direct: 12 Here is an excellent example of an authorial trailer, astronaut Chris Hadfield’s book An Astronaut’s Guide to Life on Earth. An authorial approach uses the author’s skill and experience as the focus of the trailer. These books are usually asked for by author not title. While
An Astronaut’s Guide to Life on Earth – Chris Hadfield Read More »