Lead: 45 Excite: 195 Amaze: 38 Direct: 34 This is an unusual trailer. At 5:12, I originally passed it by as rarely does a trailer of this length hold my attention. This one does. The author and illustrator explain the original Washington Post experiment that was the motivation of the book then describe with pride […]
The Man with the Violin – Kathy Stinson, Dušan Petričić Read More »
Lead: 39 Amaze: 10 Direct: 22 The book deals with a tough subject, the death of a adult as it pertains to a young child. Like the subject the trailer is gentle and caring. Like the other Strauss House Productions trailer, the images are from the book. Each picture is shown with a Ken Burns
The Copper Tree – Hilary Robinson, Mandy Stanley Read More »
Lead: 10 Excite: 27 Amaze: 27 Direct: 29 This is a richly illustrated children’s book about two boys and their experiences in the First World War. The trailer shows a series of watercoloured paintings from the book always sweeping using a Ken Burns effect to give motion. Strong narrator with background music of a treble
Where The Poppies Now Grow – Hilary Robinson, Martin Impey Read More »
Excite: 24 Amaze: 6 Direct: 7 Brilliant little trailer in its simplicity. Love that the indication the plan has failed is sound effects and the bird flying away. Found this trailer on www.bookreels.com Lead Analysis Lead None Excite [interest] Bold graphics combines with simple animation and music. Setup is obvious. Sound effects add. Amaze [hook]
Shh! We Have a Plan – Chris Haughton Read More »
Excite: 35 Amaze: 9 Direct: 17 One of my favorite examples of a children’s book trailer using misdirection as the approach. No wonder this trailer has been viewed over 78,000 times. This child’s book trailer leads you to believe it is an adult story then presents the preposterous plot. All of the video footage is
Shark vs Train – Chris Barton and Tom Lichtenheld Read More »
Lead: 10 Excite: 97 Amaze: 7 Direct: 14 My first reaction to this video was that it was not a trailer at all but a tutorial. Then I thought about it and realized I was wrong. Kevin does a rolling commentary on his protagonist as he draws. The drawing technique is easy to follow and
Neil Flambé – Kevin Sylvester Read More »
Lead: 7 Excite: 44 Amaze: 5 Direct: 7 Wonderful kid’s book trailer spoofing kids perception of books. Simple animation. Lead Analysis Lead “What do ya have there? It’s a book.” Excite [interest] Build on the running gag with questions such as “Do you scroll down? No, it’s a book.” Amaze [hook] “It’s a book –
It’s a Book – Lane Smith Read More »
Lead: 5 Excite: 18 Amaze: 4 Direct: 13 Cute children’s book trailer. The animation and music/sound creates the setting. Pure character approach, no hint of plot line. It is difficult to do an effective 39 second trailer. This one does it admirably. Lead Analysis Lead Grabs you right at the start with animation of a
Gangsta Granny – David Walliams Read More »