Cinematic Approach

The Kill Order – James Dashner

Lead: 6 Excite: 14 Amaze: 10 Direct: 5 Strong cinematic trailer for the prequel to the Maze Runner series. Short and punchy. Uses sound effects rather than music. Final scene is provocative then the website directive stressing prequel to the series. Lead Analysis Lead “Before Thomas entered the maze… Sun flares seared the earth.” Excite

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Pride and Prejudice and Zombies: Dawn of the Dreadfuls – Steve Hockensmith

Crearted Mar 15, 2010 – May 2021 – 702,691 views Lead: 45 Excite: 73 Amaze: 6 Direct: 14 notes Lead Analysis Lead Cliché soldier recruit pep talk building up to the line “Are you ready?” Excite [interest] Then the reveal that the students are girls with absolutely no fighting prowess. Build as the girls progress

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Out Of The Box – Julie McSorley and Marcus McSorley

 Lead: 30 Excite: 80 Amaze: 5 Direct: 18 Strong cinematic trailer for an “out of the box” book. The co-author Marcus McSorley is the protagonist’s son and a professional actor. His screen experience shows in the trailer. Marcus is confident and interesting. Although a non-fiction biography, the book is pitched like a novel. The

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