Cinematic Approach

Hotels Hospitals and Jails: a Memoir – Anthony Swofford

Lead: 18 Excite: 80 Amaze: 7 Direct: 17 This memoir uses a fiction cinematic approach for the trailer. It leads early with the author’s reputation but then focuses on his spiral down to crisis and the decision to do road trips with his father in his motor home. The trailer was produced but Film-14 which

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Monument 14 – Savage Drift – Emmy Laybourne

Lead: 18 Excite: 72 Amaze: 7 Direct: 6 This is the third book in the Monument 14 series. The trailer begins with a title/image for each prior book. This engages viewers not familiar with the series and excites existing fans. The focus is the protagonist, Josie. We hear her story in the narrative and read

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An Astronaut’s Guide to Life on Earth – Chris Hadfield

 Lead: 5 Excite: 99 Amaze: 26 Direct: 12 Here is an excellent example of an authorial trailer, astronaut Chris Hadfield’s book An Astronaut’s Guide to Life on Earth. An authorial approach uses the author’s skill and experience as the focus of the trailer. These books are usually asked for by author not title. While

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