Created Nov 12, 2014 – May 2021 22,873,767 views While not a book trailer, this TV ad works on several levels. First the subject is topical as it is the 100th anniversary of WWI. The video is based on historical events but the story is made-up to encapsulate a series of these meetings. The […]
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Living Underground – a novel by Ruth E. Walker from Empty Cup Media on Vimeo. Lead: 48 Excite: 19 Amaze: 17 Direct: 10 This literary trailer informs about the time to set a basis for understanding the plot. Strong use of historical footage. Music overlays the narrative. While the trailer has a literary feel, it
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Lead: 48 Excite: 58 Amaze: 17 Direct: 12 Powerful trailer uses a child narrator and animation to introduce a tough subject as seen through the child’s point-of-view. Elements of misdirection are used. At first it seems like a child’s book. Brilliant and frightening. This trailer could be argued as a level 2 or 3. The
Room – Emma Donoghue Read More »
Lead: 8 Excite: 35 Amaze: 23 Direct: 22 Powerful trailer using custom video of models with coloured facial bandages attached to their faces. Lead Analysis Lead Power words and drawn images of addictions: Drugs, Abused, Gambling… (Grab viewers attention) Excite [interest] Youth with coloured facial bandages on faces with dark background music, background video and
Hooked: When Addiction Hits Home Read More »
Lead: 10 Excite: 175 Amaze: 2 Direct: 19 Powerful emotional cinematic trailer that feels more like a movie trailer. The risk with such a movie like approach is the viewer at the end asks “where can I see the movie” rather than where can I buy the book. The trailer is even listed in
Whipping Club – Deborah Henry Read More »
Lead: 15 Excite: 49 Amaze: 14 Direct: 28 To This Day – For the Bullied and the Beautiful by Shane Koyczan Powerful trailer based on a slam poem by Shane Koyczan who performed at the Opening Ceremonies of the 2010 Winter Olympics. The original version of the poem is also on YouTube and has
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Lead: 35 Excite: 14 Amaze: 18 Direct: 17 Great use of smartphone grade video played forward then backward with narrator and music. The trailer has a long lead to the line “Even the day you die.” Then the excite phase is rewinding the video as the premise is that she can rewind time and do
Before I Fall – Lauren Oliver Read More »