Lead: Excite: Amaze: Direct: Starts off with a rating from the Book Trailer Association of America which does not exist. Quickly you realize the trailer is humorous spoof. The video got a lot of press when it was released. Book Trailer Association of America – no such thing. Looks official Plays on trailers characteristics Makes […]
Suck on This Year – Denis Leary Read More »
Excite: 24 Amaze: 6 Direct: 7 Brilliant little trailer in its simplicity. Love that the indication the plan has failed is sound effects and the bird flying away. Found this trailer on www.bookreels.com Lead Analysis Lead None Excite [interest] Bold graphics combines with simple animation and music. Setup is obvious. Sound effects add. Amaze [hook]
Shh! We Have a Plan – Chris Haughton Read More »
Two different trailers for the same book from the same publisher in United States and Canada. The content is basically the same message but a different approach was taken in each. The trailers are level 1 trailers with basic animation. Random House US Random House Publishing Group. Lead: 23 Excite: 18 Amaze: 10 Direct: 5
I Am Half-Sick of Shadows – Alan Bradley Read More »
Explicit language Created Sep 26, 2014 – May 2021 2,353,591 views Relabeled later as “Bad Manners – The Official Cookbook” Lead: 18 Excite: 75 Amaze: 13 Direct: 7 This is a cookbook trailer like none I have ever seen. It is a cinematic humorous video using misdirection. It starts like a typical US pharmacy ad,
Thug Kitchen Cookbook Read More »
Excite: 21 Amaze: 3 Direct: 6 A great example of a cinematic (movie like) trailer with humorous misdirection and all in 30 seconds. The trailer got a lot of buzz and has been seen over 40,000 times as of May 25, 2014. This is the trailer that I usually start my workshops with. Brilliant piece
Kill You Twice – Chelsea Cain Read More »
Excite: 35 Amaze: 9 Direct: 17 One of my favorite examples of a children’s book trailer using misdirection as the approach. No wonder this trailer has been viewed over 78,000 times. This child’s book trailer leads you to believe it is an adult story then presents the preposterous plot. All of the video footage is
Shark vs Train – Chris Barton and Tom Lichtenheld Read More »
Lead: 9 Excite: 86 Amaze: 8 Direct: 47 Humorous animated trailer created completely by the author. At 2:30 it is on the long side but 47 seconds are spent on the praise and directive so the real body is 1:43 which is still long. The directive is unusual. It begins with a brief statement on
Schrödinger’s Caterpillar – Zane Stumpo Read More »
Lead: 7 Excite: 44 Amaze: 5 Direct: 7 Wonderful kid’s book trailer spoofing kids perception of books. Simple animation. Lead Analysis Lead “What do ya have there? It’s a book.” Excite [interest] Build on the running gag with questions such as “Do you scroll down? No, it’s a book.” Amaze [hook] “It’s a book –
It’s a Book – Lane Smith Read More »
Lead: 5 Excite: 18 Amaze: 4 Direct: 13 Cute children’s book trailer. The animation and music/sound creates the setting. Pure character approach, no hint of plot line. It is difficult to do an effective 39 second trailer. This one does it admirably. Lead Analysis Lead Grabs you right at the start with animation of a
Gangsta Granny – David Walliams Read More »
Lead: 5 Excite: 99 Amaze: 26 Direct: 12 Here is an excellent example of an authorial trailer, astronaut Chris Hadfield’s book An Astronaut’s Guide to Life on Earth. An authorial approach uses the author’s skill and experience as the focus of the trailer. These books are usually asked for by author not title. While
An Astronaut’s Guide to Life on Earth – Chris Hadfield Read More »