Lead: Excite: Amaze: Direct: Starts off with a rating from the Book Trailer Association of America which does not exist. Quickly you realize the trailer is humorous spoof. The video got a lot of press when it was released. Book Trailer Association of America – no such thing. Looks official Plays on trailers characteristics Makes […]
Suck on This Year – Denis Leary Read More »
Crearted Mar 15, 2010 – May 2021 – 702,691 views Lead: 45 Excite: 73 Amaze: 6 Direct: 14 notes Lead Analysis Lead Cliché soldier recruit pep talk building up to the line “Are you ready?” Excite [interest] Then the reveal that the students are girls with absolutely no fighting prowess. Build as the girls progress
Pride and Prejudice and Zombies: Dawn of the Dreadfuls – Steve Hockensmith Read More »
Explicit language Created Sep 26, 2014 – May 2021 2,353,591 views Relabeled later as “Bad Manners – The Official Cookbook” Lead: 18 Excite: 75 Amaze: 13 Direct: 7 This is a cookbook trailer like none I have ever seen. It is a cinematic humorous video using misdirection. It starts like a typical US pharmacy ad,
Thug Kitchen Cookbook Read More »
Excite: 21 Amaze: 3 Direct: 6 A great example of a cinematic (movie like) trailer with humorous misdirection and all in 30 seconds. The trailer got a lot of buzz and has been seen over 40,000 times as of May 25, 2014. This is the trailer that I usually start my workshops with. Brilliant piece
Kill You Twice – Chelsea Cain Read More »
Excite: 35 Amaze: 9 Direct: 17 One of my favorite examples of a children’s book trailer using misdirection as the approach. No wonder this trailer has been viewed over 78,000 times. This child’s book trailer leads you to believe it is an adult story then presents the preposterous plot. All of the video footage is
Shark vs Train – Chris Barton and Tom Lichtenheld Read More »