Lead: 10 Excite: 97 Amaze: 7 Direct: 14 My first reaction to this video was that it was not a trailer at all but a tutorial. Then I thought about it and realized I was wrong. Kevin does a rolling commentary on his protagonist as he draws. The drawing technique is easy to follow and […]
Neil Flambé – Kevin Sylvester Read More »
Lead: 9 Excite: 86 Amaze: 8 Direct: 47 Humorous animated trailer created completely by the author. At 2:30 it is on the long side but 47 seconds are spent on the praise and directive so the real body is 1:43 which is still long. The directive is unusual. It begins with a brief statement on
Schrödinger’s Caterpillar – Zane Stumpo Read More »
Lead: 7 Excite: 44 Amaze: 5 Direct: 7 Wonderful kid’s book trailer spoofing kids perception of books. Simple animation. Lead Analysis Lead “What do ya have there? It’s a book.” Excite [interest] Build on the running gag with questions such as “Do you scroll down? No, it’s a book.” Amaze [hook] “It’s a book –
It’s a Book – Lane Smith Read More »
Lead: 5 Excite: 18 Amaze: 4 Direct: 13 Cute children’s book trailer. The animation and music/sound creates the setting. Pure character approach, no hint of plot line. It is difficult to do an effective 39 second trailer. This one does it admirably. Lead Analysis Lead Grabs you right at the start with animation of a
Gangsta Granny – David Walliams Read More »
Lead: 48 Excite: 58 Amaze: 17 Direct: 12 Powerful trailer uses a child narrator and animation to introduce a tough subject as seen through the child’s point-of-view. Elements of misdirection are used. At first it seems like a child’s book. Brilliant and frightening. This trailer could be argued as a level 2 or 3. The
Room – Emma Donoghue Read More »
Lead: 18 Excite: 80 Amaze: 7 Direct: 17 This memoir uses a fiction cinematic approach for the trailer. It leads early with the author’s reputation but then focuses on his spiral down to crisis and the decision to do road trips with his father in his motor home. The trailer was produced but Film-14 which
Hotels Hospitals and Jails: a Memoir – Anthony Swofford Read More »
Lead: 8 Excite: 35 Amaze: 23 Direct: 22 Powerful trailer using custom video of models with coloured facial bandages attached to their faces. Lead Analysis Lead Power words and drawn images of addictions: Drugs, Abused, Gambling… (Grab viewers attention) Excite [interest] Youth with coloured facial bandages on faces with dark background music, background video and
Hooked: When Addiction Hits Home Read More »
Lead: 7 Excite: 220 Amaze: 7 Direct: 13 An interesting long trailer at 4:07. Using time-lapse video and animation to introduce this nonfiction book. I find this trailer long but it does hold my interest. Very interesting use of a whiteboard. Time-lapse video of drawing on a white board Length: 4:05 but holds your interest
Where Good Ideas Come From – Steven Johnson Read More »
Lead: 6 Excite: 33 Direct: 8 This is my favorite book trailer about a book store. It is proof you don’t have to spend a lot of money to create a compelling trailer. While not a book trailer it is about books and too cool to ignore. This is a good example of a viral
Bookmans does Book Dominoes Read More »
Lead: 7 Excite: 39 Amaze: 15 Direct: 8 Strong cinematic trailer that combines use of a voice over dialog and live action video. The dialog, on-screen praise titles and live video do not match giving a richness and complexity. The trailer establishes an understanding of the times but does not introduce the plot or characters.
The Bleeding Land – Giles Kristian Read More »