Plot Line Approach

The Man with the Violin – Kathy Stinson, Dušan Petričić

Lead: 45 Excite: 195 Amaze: 38 Direct: 34 This is an unusual trailer. At 5:12, I originally passed it by as rarely does a trailer of this length hold my attention. This one does. The author and illustrator explain the original Washington Post experiment that was the motivation of the book then describe with pride […]

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The Kill Order – James Dashner

Lead: 6 Excite: 14 Amaze: 10 Direct: 5 Strong cinematic trailer for the prequel to the Maze Runner series. Short and punchy. Uses sound effects rather than music. Final scene is provocative then the website directive stressing prequel to the series. Lead Analysis Lead “Before Thomas entered the maze… Sun flares seared the earth.” Excite

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Where The Poppies Now Grow – Hilary Robinson, Martin Impey

Lead: 10 Excite: 27 Amaze: 27 Direct: 29 This is a richly illustrated children’s book about two boys and their experiences in the First World War. The trailer shows a series of watercoloured paintings from the book always sweeping using a Ken Burns effect to give motion. Strong narrator with background music of a treble

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Pride and Prejudice and Zombies: Dawn of the Dreadfuls – Steve Hockensmith

Crearted Mar 15, 2010 – May 2021 – 702,691 views Lead: 45 Excite: 73 Amaze: 6 Direct: 14 notes Lead Analysis Lead Cliché soldier recruit pep talk building up to the line “Are you ready?” Excite [interest] Then the reveal that the students are girls with absolutely no fighting prowess. Build as the girls progress

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