Lead: 5 Excite: 49 Amaze: 7 Direct: 3 Plot summary approach with stock photos and video and 300 Monks music. Creates a strong package. The premise of the book is appealing. The author is a frequent blogger with advise based on her experience. I discovered 300 Monks music on her site. Large song collection and […]
Pentecost – Joanna Penn Read More »
Two different trailers for the same book from the same publisher in United States and Canada. The content is basically the same message but a different approach was taken in each. The trailers are level 1 trailers with basic animation. Random House US Random House Publishing Group. Lead: 23 Excite: 18 Amaze: 10 Direct: 5
I Am Half-Sick of Shadows – Alan Bradley Read More »
This is considered by many to be the first book trailer. It was uploaded to YouTube on Sept 20, 2006 and has been viewed over 50,000 times. The video is 9:41 long and cost about $10,000 to produce. The video is a cinematic adaption of the book’s chapter one ending with the tagline – “Read
Echo Park – Michael Connelly – The first book trailer Read More »
Lead: 5 Excite: 51 Amaze: 10 Direct: 17 This trailer grabs you from the first sentence. Love the opener! Uses plot line building to the challenge then finish with the directive showing both books in the series and the website. Lead Analysis Lead “All us warm maggots have heard the old stories.” Referring to us
The Drowned Cities – Paolo Bacigalupi Read More »
A serial trailer is done in parts released on a schedule like old Flash Gordon films. One of the best serial trailers is The 5th Wave. The installments were released from Mar 28 through May 8, 2013. A serial trailer gets it name from the old Flash Gordon Serial Films.” The trailer is done in
The 5th Wave – Rick Yancey Read More »
Lead: 7 Excite: 23 Amaze: 5 Direct: 16 Very simple trailer using a before and after model. Potential readers would relate to the before and desire to be the after. Excellent choice of narrator, she sounds high fashion. Lead Analysis Lead VO “We will make you pretty.” Scientific 3D scan of a plain girl. Excite
Uglies – Scott Westerfeld Read More »
Lead: 9 Excite: 33 Amaze: 8 Direct: 10 Great premise, an Oliver Twist with time travel. The trailer grabs you with an interesting visual and the lead. My first Fav from the 2015 CANSCAIP trailers. The trailer opens with a video of an older pocket watch interior. If you listen closely there is ticking in
Time Snatchers – Richard Ungar Read More »
Lead: 13 Excite: 72 Amaze: 6 Direct: 11 Most of the trailer is spent describing the ordinary world – day in the life of Midnight, Texas. Interesting use of titles floating like they are positioned in 3D space. The video moves along smoothly and quickly. The first 45 seconds is introducing the town of Midnight,
Midnight Crossroad – Charlaine Harris Read More »
Excite: 1:20 Direct: 15 I love the concept of this trailer. It was easy to produce using simple video editing with title overlays. The unusual approach gives a plot line summary in a humorous way and unusual for a trailer no music. My only suggestion is at 1:35 it is a bit long. Edited closer
A is for Angelica – Iain Broome Read More »
Living Underground – a novel by Ruth E. Walker from Empty Cup Media on Vimeo. Lead: 48 Excite: 19 Amaze: 17 Direct: 10 This literary trailer informs about the time to set a basis for understanding the plot. Strong use of historical footage. Music overlays the narrative. While the trailer has a literary feel, it
Living Underground – Ruth E. Walker Read More »