Lead: 9 Excite: 86 Amaze: 8 Direct: 47 Humorous animated trailer created completely by the author. At 2:30 it is on the long side but 47 seconds are spent on the praise and directive so the real body is 1:43 which is still long. The directive is unusual. It begins with a brief statement on […]
Schrödinger’s Caterpillar – Zane Stumpo Read More »
Lead: 48 Excite: 58 Amaze: 17 Direct: 12 Powerful trailer uses a child narrator and animation to introduce a tough subject as seen through the child’s point-of-view. Elements of misdirection are used. At first it seems like a child’s book. Brilliant and frightening. This trailer could be argued as a level 2 or 3. The
Room – Emma Donoghue Read More »
Lead: 10 Excite: 175 Amaze: 2 Direct: 19 Powerful emotional cinematic trailer that feels more like a movie trailer. The risk with such a movie like approach is the viewer at the end asks “where can I see the movie” rather than where can I buy the book. The trailer is even listed in
Whipping Club – Deborah Henry Read More »
Lead: 24 Excite: 22 Amaze: 7 Direct: 10 One of my favorite trailer with wonderful illustrations by Keith Thompson and a great hook. Great premise. The animation is stream-punk in style and the final line hooks the viewer. The animation is not complicated but effective. One of my favorite trailers. I ended up buying and
Leviathan – Scott Westerfeld Read More »
Lead: 6 Excite: 37 Amaze: 8 Direct: 14 While the Furnace series trailer is technically simple it pulls you in with hard images and pounding music. The target audience is clearly young males and the author has built a strong following in FaceBook. Very powerful lead that grabs you in six seconds. Extras Author interview.
Escape from Furnace Series – Alexander Gordon Smith Read More »
Lead: 35 Excite: 14 Amaze: 18 Direct: 17 Great use of smartphone grade video played forward then backward with narrator and music. The trailer has a long lead to the line “Even the day you die.” Then the excite phase is rewinding the video as the premise is that she can rewind time and do
Before I Fall – Lauren Oliver Read More »
Lead: 5 Excite: 45 Amaze: 8 Direct: 8 Great upbeat guitar music. Lead off with Emma Donoghue name for author recognition. Set in the old west the main character is a woman who likes to dress as a men. The trailer spends most of the time introducing her. Sounds like an interesting person to
Frog Music – Emma Donoghue Read More »