Two different trailers for the same book from the same publisher in United States and Canada. The content is basically the same message but a different approach was taken in each. The trailers are level 1 trailers with basic animation. Random House US Random House Publishing Group. Lead: 23 Excite: 18 Amaze: 10 Direct: 5 […]
I Am Half-Sick of Shadows – Alan Bradley Read More »
Lead: 22 Excite: 1:59 Amaze: 8 Direct: 9 Good example of a Reputation-Brand trailer. The “Dummies” series from Wiley has a specific book structure that has been tuned with time. It is proven and respected. This trailer introduces the content of the book through the author describing the contents of the book. Emphasis on complete
Raspberry Pi For Dummies – Sean McManus, Mike Cook Read More »
Excite: 10 Amaze: 8 Direct: 7 This is a pure authorial reputation approach trailer. It relies on Dan Brown’s reputation and name recognition. If the viewer is a Dan Brown fan then knowing there is a new book out called Inferno is enough. If the viewer does not know Dan Brown or did not like
Inferno – Dan Brown Read More »
Lead: 5 Excite: 99 Amaze: 26 Direct: 12 Here is an excellent example of an authorial trailer, astronaut Chris Hadfield’s book An Astronaut’s Guide to Life on Earth. An authorial approach uses the author’s skill and experience as the focus of the trailer. These books are usually asked for by author not title. While
An Astronaut’s Guide to Life on Earth – Chris Hadfield Read More »