Lead: 6 Excite: 36 Amaze: 15 Direct: 13 This is a nice trailer building on CSI and other forensic science themes using historical cases. Good use of music and x-ray and historical images. The trailer hits a target audience of both the teacher as well as the student. A nice example of a subject matter […]
Bones Never Lie – Elizabeth MacLeod Read More »
A serial trailer is done in parts released on a schedule like old Flash Gordon films. One of the best serial trailers is The 5th Wave. The installments were released from Mar 28 through May 8, 2013. A serial trailer gets it name from the old Flash Gordon Serial Films.” The trailer is done in
The 5th Wave – Rick Yancey Read More »
Lead: 7 Excite: 23 Amaze: 5 Direct: 16 Very simple trailer using a before and after model. Potential readers would relate to the before and desire to be the after. Excellent choice of narrator, she sounds high fashion. Lead Analysis Lead VO “We will make you pretty.” Scientific 3D scan of a plain girl. Excite
Uglies – Scott Westerfeld Read More »
Lead: 9 Excite: 33 Amaze: 8 Direct: 10 Great premise, an Oliver Twist with time travel. The trailer grabs you with an interesting visual and the lead. My first Fav from the 2015 CANSCAIP trailers. The trailer opens with a video of an older pocket watch interior. If you listen closely there is ticking in
Time Snatchers – Richard Ungar Read More »
Lead: 8 Excite: 35 Amaze: 23 Direct: 22 Powerful trailer using custom video of models with coloured facial bandages attached to their faces. Lead Analysis Lead Power words and drawn images of addictions: Drugs, Abused, Gambling… (Grab viewers attention) Excite [interest] Youth with coloured facial bandages on faces with dark background music, background video and
Hooked: When Addiction Hits Home Read More »
Lead: 24 Excite: 22 Amaze: 7 Direct: 10 One of my favorite trailer with wonderful illustrations by Keith Thompson and a great hook. Great premise. The animation is stream-punk in style and the final line hooks the viewer. The animation is not complicated but effective. One of my favorite trailers. I ended up buying and
Leviathan – Scott Westerfeld Read More »
Lead: 6 Excite: 37 Amaze: 8 Direct: 14 While the Furnace series trailer is technically simple it pulls you in with hard images and pounding music. The target audience is clearly young males and the author has built a strong following in FaceBook. Very powerful lead that grabs you in six seconds. Extras Author interview.
Escape from Furnace Series – Alexander Gordon Smith Read More »
Lead: 18 Excite: 72 Amaze: 7 Direct: 6 This is the third book in the Monument 14 series. The trailer begins with a title/image for each prior book. This engages viewers not familiar with the series and excites existing fans. The focus is the protagonist, Josie. We hear her story in the narrative and read
Monument 14 – Savage Drift – Emmy Laybourne Read More »
Lead: 15 Excite: 49 Amaze: 14 Direct: 28 To This Day – For the Bullied and the Beautiful by Shane Koyczan Powerful trailer based on a slam poem by Shane Koyczan who performed at the Opening Ceremonies of the 2010 Winter Olympics. The original version of the poem is also on YouTube and has
To This Day – Shane Koyczan Read More »
Lead: 35 Excite: 14 Amaze: 18 Direct: 17 Great use of smartphone grade video played forward then backward with narrator and music. The trailer has a long lead to the line “Even the day you die.” Then the excite phase is rewinding the video as the premise is that she can rewind time and do
Before I Fall – Lauren Oliver Read More »