Excite: 24 Amaze: 6 Direct: 7 Brilliant little trailer in its simplicity. Love that the indication the plan has failed is sound effects and the bird flying away. Found this trailer on www.bookreels.com Lead Analysis Lead None Excite [interest] Bold graphics combines with simple animation and music. Setup is obvious. Sound effects add. Amaze [hook] […]
Shh! We Have a Plan – Chris Haughton Read More »
Excite: 6 Direct: 1 Another favorite trailer is The Book of Bond. It is the shortest book trailer that I know of at 7 seconds. Just a collection of pictures of James Bonds from the movies with the sound of pages turning and a directive. The character images are so well known the approach works.
Explicit language Created Sep 26, 2014 – May 2021 2,353,591 views Relabeled later as “Bad Manners – The Official Cookbook” Lead: 18 Excite: 75 Amaze: 13 Direct: 7 This is a cookbook trailer like none I have ever seen. It is a cinematic humorous video using misdirection. It starts like a typical US pharmacy ad,
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Created Nov 12, 2014 – May 2021 22,873,767 views While not a book trailer, this TV ad works on several levels. First the subject is topical as it is the 100th anniversary of WWI. The video is based on historical events but the story is made-up to encapsulate a series of these meetings. The
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A serial trailer is done in parts released on a schedule like old Flash Gordon films. One of the best serial trailers is The 5th Wave. The installments were released from Mar 28 through May 8, 2013. A serial trailer gets it name from the old Flash Gordon Serial Films.” The trailer is done in
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Lead: 9 Excite: 33 Amaze: 8 Direct: 10 Great premise, an Oliver Twist with time travel. The trailer grabs you with an interesting visual and the lead. My first Fav from the 2015 CANSCAIP trailers. The trailer opens with a video of an older pocket watch interior. If you listen closely there is ticking in
Time Snatchers – Richard Ungar Read More »
Lead: 13 Excite: 72 Amaze: 6 Direct: 11 Most of the trailer is spent describing the ordinary world – day in the life of Midnight, Texas. Interesting use of titles floating like they are positioned in 3D space. The video moves along smoothly and quickly. The first 45 seconds is introducing the town of Midnight,
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Excite: 21 Amaze: 3 Direct: 6 A great example of a cinematic (movie like) trailer with humorous misdirection and all in 30 seconds. The trailer got a lot of buzz and has been seen over 40,000 times as of May 25, 2014. This is the trailer that I usually start my workshops with. Brilliant piece
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Excite: 35 Amaze: 9 Direct: 17 One of my favorite examples of a children’s book trailer using misdirection as the approach. No wonder this trailer has been viewed over 78,000 times. This child’s book trailer leads you to believe it is an adult story then presents the preposterous plot. All of the video footage is
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Lead: 9 Excite: 86 Amaze: 8 Direct: 47 Humorous animated trailer created completely by the author. At 2:30 it is on the long side but 47 seconds are spent on the praise and directive so the real body is 1:43 which is still long. The directive is unusual. It begins with a brief statement on
Schrödinger’s Caterpillar – Zane Stumpo Read More »