Lead: 35 Excite: 14 Amaze: 18 Direct: 17 Great use of smartphone grade video played forward then backward with narrator and music. The trailer has a long lead to the line “Even the day you die.” Then the excite phase is rewinding the video as the premise is that she can rewind time and do […]
Before I Fall – Lauren Oliver Read More »
Lead: 5 Excite: 99 Amaze: 26 Direct: 12 Here is an excellent example of an authorial trailer, astronaut Chris Hadfield’s book An Astronaut’s Guide to Life on Earth. An authorial approach uses the author’s skill and experience as the focus of the trailer. These books are usually asked for by author not title. While
An Astronaut’s Guide to Life on Earth – Chris Hadfield Read More »
Lead: 5 Excite: 45 Amaze: 8 Direct: 8 Great upbeat guitar music. Lead off with Emma Donoghue name for author recognition. Set in the old west the main character is a woman who likes to dress as a men. The trailer spends most of the time introducing her. Sounds like an interesting person to
Frog Music – Emma Donoghue Read More »