| Lead: 5 | Excite: 18 | Amaze: 4 | Direct: 13 |
Cute children’s book trailer. The animation and music/sound creates the setting. Pure character approach, no hint of plot line. It is difficult to do an effective 39 second trailer. This one does it admirably.
Lead Analysis
| Lead | Grabs you right at the start with animation of a kid and granny thieves |
| Excite [interest] | Fun sound effects as they creep |
| Amaze [hook] | Sneeze then alarms |
| Direct [directive] | Show the book with the same characters as in the trailer |
Trailer Arc
This trailer is a pure character approach. The plot is hinted at but really the focus is the main character with the cool name.
Publisher Intro
A story of prejudice and acceptance, funny lists and silly words, this new book has all the hallmarks of David’s previous bestsellers. Our hero Ben is bored beyond belief after he is made to stay at his grandma’s house. She’s the boringest grandma ever: all she wants to do is to play Scrabble, and eat cabbage soup. But there are two things Ben doesn’t know about his grandma. 1) She was once an international jewel thief. 2) All her life, she has been plotting to steal the crown jewels, and now she needs Ben’s help…
Author: David Walliams
Twitter@davidwalliams worldofdavidwalliams.com
Publisher: Harper Collins
harpercollins.ca