| Excite: 10 | Amaze: 8 | Direct: 7 |
This is a pure authorial reputation approach trailer. It relies on Dan Brown’s reputation and name recognition. If the viewer is a Dan Brown fan then knowing there is a new book out called Inferno is enough. If the viewer does not know Dan Brown or did not like his last book then there is nothing to entice the viewer to get more information on the book.
This is a level 1 trailer with some special effects on the images and titles.
Lead Analysis
| Lead | None |
| Excite [interest] | “From the bestselling author of The Da Vinci Code… Dan Brown… Inferno |
| Amaze [hook] | Tag – “One Hell of a Read” |
| Direct [directive] | Cpver |
Publisher Intro
In the heart of Italy, Harvard professor of symbology Robert Langdon is drawn into a harrowing world centered on one of history’s most enduring and mysterious literary masterpieces . . . Dante’s Inferno.
Against this backdrop, Langdon battles a chilling adversary and grapples with an ingenious riddle that pulls him into a landscape of classic art, secret passageways, and futuristic science. Drawing from Dante’s dark epic poem, Langdon races to find answers and decide whom to trust … before the world is irrevocably altered.
Author: Dan Brown
danbrown.com Twitter@AuthorDanBrown Facebook@DanBrown
Publisher: Random House/Doubleday