| Lead: 7 | Excite: 44 | Amaze: 5 | Direct: 7 |
Wonderful kid’s book trailer spoofing kids perception of books. Simple animation.
Lead Analysis
| Lead | “What do ya have there? It’s a book.” |
| Excite [interest] | Build on the running gag with questions such as “Do you scroll down? No, it’s a book.” |
| Amaze [hook] | “It’s a book – by Lane Smith” with fireworks. |
| Direct [directive] | Cover |
Publisher Intro
Playful and lighthearted with a subversive twist that is signature Lane Smith, IT’S A BOOK is a delightful manifesto on behalf of print in the digital age. This satisfying, perfectly executed picture book has something to say to readers of all stripes and all ages.
Author: Lane Smith
lanesmithbooks.com
Publisher: MacMillan
macmillan.com