Creative Commons (CC) license

A Creative Commons (CC) license is a popular public copyright license that defines the free distribution of a copyrighted work. With CC, the author can define how a work can be used and under what conditions.

The various licenses available and their meaning. 

Creative Commons (CC) License
Attribution
CC license requires use of the work provided the user credits you in the way you request, but not in a way that suggests you endorse them or their use. If they want to use your work without giving you credit or for endorsement purposes, they must get your permission first.
ShareAlike
You let others copy, distribute, display, perform, and modify your work, as long as they distribute any modified work on the same terms. If they want to distribute modified works under other terms, they must get your permission first.
NoDerivs
You let others copy, distribute, display, and perform only original copies of your work. If they want to modify your work, they must get your permission first.
NonCommercial
You let others copy, distribute, display, perform, and (unless you have chosen NoDerivs) modify and use your work for any purpose other than commercially unless they get your permission first.

NonCommercial Europe Japan

ShareAlike, NoDerivs and NonCommercial are usually not appropriate for book trailers.

Be careful of non-commercial. A book trailer is a promotional video promoting your book, thus you’re using it for a commercial advantage and should not use a work with a NonCommercial restriction. When in doubt, just ask the licensor.

wiki.creativecommons.org/NonCommercial_interpretation

Icon Acronym Meaning
No Copyright
CC0		 You can use the work for anything, as the creator has dedicated it to the public domain.
Attribution
CC BY		 This license lets you distribute, remix, tweak, and build upon the work, even commercially, as long as you credit the original creation. This is the most accommodating of licenses offered.

Table from Creative Commons website – creativecommons.org/licenses/

For creating book trailers, the most useful are public domain and attribution. Attribution means you have to publicly credit the creator of the work. This is done after the directive, at the end of the trailer. 

Once you use a work, you need to attribute it in the trailer. Credits are usually at the very end after the directive. You need to list:

    1. Title – Name of the work such as song title.
    2. Author – Name of the person who created the work.
    3. Source – Where can the work be found? Usually the URL of the site where the music came from.
    4. License – Such as CC BY for a work that requires attribution.

Example of a complete proper credit:

“Got Funk” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

Creative Commons Resources

If you are purchasing images, video or music, you may not have to credit the work. Look at the terms and conditions when you are considering using a piece of media.