| Lead: | Excite: | Amaze: | Direct: |
Starts off with a rating from the Book Trailer Association of America which does not exist. Quickly you realize the trailer is humorous spoof. The video got a lot of press when it was released.
- Book Trailer Association of America – no such thing. Looks official
- Plays on trailers characteristics
- Makes fun of itself
- Feels like a big picture production until office scene
Selling now as a bargain book on Amazon (i.e. selling overstock returns)
Huffington Post: Denis Leary made this outrageous video last month, in which he said that people only pretend to read Jonathan Franzen. So, have you read “Freedom” yet?
Lead Analysis
| Lead | Rating from the Book Trailer Association of America which does not exist. |
| Excite [interest] | Builds with action scenes. At 0:17 you realize it is a spoof. |
| Amaze [hook] | “You know how long it is going to take you to read? Twelve minutes” |
| Direct [directive] | Cover, funny comments and website. |
Publisher Intro
One of America’s most original and biting comic satirists, Denis Leary turns his irreverent eye and scathing humor on everything you love and cherish-and now he does it with a hilarious, illustrated collection of Tweets! Like a quiver full of arrows, Suck On This Year’s barbs will hit you where it hurts-and you’ll love it.
Author: Denis Leary
Publisher: Viking Adult