| Lead: 12 | Excite: 38 | Amaze: 4 | Direct: 10 |
Book 8 in the Iron Fey series. Introduce the protagonist and age reference, awards and next in the series, plot line and challenge finishing with the website directive.
Good use of music, titles and still overlaid with special effects to create a custom video effect. The trailer delivers like a level 1 with enough CGI to give a level 3 feel.
Trailer assumes the viewer is familiar with the series.
Extras
Trailers by Julie Kagawa
Lead Analysis
| Lead | First 5 seconds is the Harlequin logo. This pushes the lead out to 13 seconds with “… and I may not live to see my eighteenth birthday.” |
| Excite [interest] | Praise, next in series, premise “Don’t look at them… don’t let them know you can see them. This is my unbreakable rule. Until the Fey I avoid at all costs begin to disappear. And I must break my rule. To protect my family and the girl I should never have drawn into this world.” |
| Amaze [hook] | “But when destiny calls, there is no escape from a danger long forgotten.” |
| Direct [directive] | Cover and website. |
Trailer Arc
Publisher Intro
Don’t look at Them. Never let Them know you can see Them.
That is Ethan Chase’s unbreakable rule. Until the fey he avoids at all costs—including his reputation—begin to disappear, and Ethan is attacked. Now he must change the rules to protect his family. To save a girl he never thought he’d dare to fall for.
Ethan thought he had protected himself from his older sister’s world—the land of Faery. His previous time in the Iron Realm left him with nothing but fear and disgust for the world Meghan Chase has made her home, a land of myth and talking cats, of magic and seductive enemies. But when destiny comes for Ethan, there is no escape from a danger long, long forgotten.
| Author: | Julie Kagawa juliekagawa.com Twitter@Jkagawa |
| Publisher: | Harlequin harlequin.com |