| Lead: 7 | Excite: 23 | Amaze: 5 | Direct: 16 |
Very simple trailer using a before and after model. Potential readers would relate to the before and desire to be the after.
Excellent choice of narrator, she sounds high fashion.
Lead Analysis
| Lead | VO “We will make you pretty.” Scientific 3D scan of a plain girl. |
| Excite [interest] | Promises building to “you will be pretty” VO shot of original girl made up to be pretty. |
| Amaze [hook] | VO “You will be ours” hinting of the crisis. |
| Direct [directive] | Brief praise then show the series tag lines ending on general publisher website. |
Trailer Arc
The bulk of the trailer is spent explaining the ordinary world where everyone is pretty followed by the crisis, brief praise then the directive for the full series.
Publisher Intro
In Tally Youngblood’s world, looks matter. She lives in a society created to function with perfect-looking people who never have a chance to think for themselves. And she’s tired of it. First as an ugly, then a pretty, and finally a special, Tally takes down the social infrastructure. And then, a generation later, a world obsessed with fame and instant celebrity—and filled with extras—will reap the consequences.
Extras
Trailers by Scott Westerfeld
| Author: | Scott Westerfeld |
| Series: | Uglies; Pretties; Specials; Extras |
| Publisher: | Simon and Schuster simonandschuster.com |