| Lead: 7 | Excite: 220 | Amaze: 7 | Direct: 13 |
An interesting long trailer at 4:07. Using time-lapse video and animation to introduce this nonfiction book. I find this trailer long but it does hold my interest. Very interesting use of a whiteboard.
- Time-lapse video of drawing on a white board
- Length: 4:05 but holds your interest
- Strong narrative
Footnote: I found the concept of the trailer trailer appealing so I bought and read the book. My career has been inventing and could relate to some of the stories. Like the trailer I found the book interesting but long. The book is a collection of stories about inventions to illustrate the concepts shown in the trailer.
Huffington post: Slick animation. High quality images. Nice voice over. Good balance between informing the viewer about the book without giving too much away … Well, we liked it. Do you?
Lead Analysis
| Lead | Author name drawn on a white board then what he has been exploring. |
| Excite [interest] | Build how ideas are generated as a large whiteboard image. Very cool. |
| Amaze [hook] | ‘That’s the real lesson of where good ideas come from, that chance favors the connected mind.’ |
| Direct [directive] | Cover and website address. |
Publisher Intro
An exploration of environments that lead to breakthrough innovation, in science, technology, business, and the arts. I conceived it as the closing book in a trilogy on innovative thinking, after Ghost Map and Invention.
External Resources:
Author: Steven Johnson
stevenberlinjohnson.com @stevenbjohnson
Publisher: Riverhead