Lead: 7 Excite: 220 Amaze: 7 Direct: 13 An interesting long trailer at 4:07. Using time-lapse video and animation to introduce this nonfiction book. I find this trailer long but it does hold my interest. Very interesting use of a whiteboard. Time-lapse video of drawing on a white board Length: 4:05 but holds your interest […]
Where Good Ideas Come From – Steven Johnson Read More »
Lead: 6 Excite: 33 Direct: 8 This is my favorite book trailer about a book store. It is proof you don’t have to spend a lot of money to create a compelling trailer. While not a book trailer it is about books and too cool to ignore. This is a good example of a viral
Bookmans does Book Dominoes Read More »
Lead: 7 Excite: 39 Amaze: 15 Direct: 8 Strong cinematic trailer that combines use of a voice over dialog and live action video. The dialog, on-screen praise titles and live video do not match giving a richness and complexity. The trailer establishes an understanding of the times but does not introduce the plot or characters.
The Bleeding Land – Giles Kristian Read More »
Lead: 10 Excite: 175 Amaze: 2 Direct: 19 Powerful emotional cinematic trailer that feels more like a movie trailer. The risk with such a movie like approach is the viewer at the end asks “where can I see the movie” rather than where can I buy the book. The trailer is even listed in
Whipping Club – Deborah Henry Read More »
Lead: 24 Excite: 22 Amaze: 7 Direct: 10 One of my favorite trailer with wonderful illustrations by Keith Thompson and a great hook. Great premise. The animation is stream-punk in style and the final line hooks the viewer. The animation is not complicated but effective. One of my favorite trailers. I ended up buying and
Leviathan – Scott Westerfeld Read More »
Lead: 18 Excite: 72 Amaze: 7 Direct: 6 This is the third book in the Monument 14 series. The trailer begins with a title/image for each prior book. This engages viewers not familiar with the series and excites existing fans. The focus is the protagonist, Josie. We hear her story in the narrative and read
Monument 14 – Savage Drift – Emmy Laybourne Read More »
Lead: 35 Excite: 14 Amaze: 18 Direct: 17 Great use of smartphone grade video played forward then backward with narrator and music. The trailer has a long lead to the line “Even the day you die.” Then the excite phase is rewinding the video as the premise is that she can rewind time and do
Before I Fall – Lauren Oliver Read More »
Lead: 5 Excite: 99 Amaze: 26 Direct: 12 Here is an excellent example of an authorial trailer, astronaut Chris Hadfield’s book An Astronaut’s Guide to Life on Earth. An authorial approach uses the author’s skill and experience as the focus of the trailer. These books are usually asked for by author not title. While
An Astronaut’s Guide to Life on Earth – Chris Hadfield Read More »