Excite: 1:20 Direct: 15 I love the concept of this trailer. It was easy to produce using simple video editing with title overlays. The unusual approach gives a plot line summary in a humorous way and unusual for a trailer no music. My only suggestion is at 1:35 it is a bit long. Edited closer […]
A is for Angelica – Iain Broome Read More »
Lead: 5 Excite: 30 Amaze: 9 Note: If you google (2015) “book trailer video” the Huffington Post article is on the first page. This is the first video listed. Good or bad it got attention in a large article. Huffington Post – Book Videos: 19 Of The Best And The Worst (VIDEOS) Number one in
Buying Cigarettes for the Dog – Stuart Ross Read More »
Excite: 21 Amaze: 3 Direct: 6 A great example of a cinematic (movie like) trailer with humorous misdirection and all in 30 seconds. The trailer got a lot of buzz and has been seen over 40,000 times as of May 25, 2014. This is the trailer that I usually start my workshops with. Brilliant piece
Kill You Twice – Chelsea Cain Read More »
Lead: 10 Excite: 97 Amaze: 7 Direct: 14 My first reaction to this video was that it was not a trailer at all but a tutorial. Then I thought about it and realized I was wrong. Kevin does a rolling commentary on his protagonist as he draws. The drawing technique is easy to follow and
Neil Flambé – Kevin Sylvester Read More »
Lead: 9 Excite: 86 Amaze: 8 Direct: 47 Humorous animated trailer created completely by the author. At 2:30 it is on the long side but 47 seconds are spent on the praise and directive so the real body is 1:43 which is still long. The directive is unusual. It begins with a brief statement on
Schrödinger’s Caterpillar – Zane Stumpo Read More »
Lead: 7 Excite: 44 Amaze: 5 Direct: 7 Wonderful kid’s book trailer spoofing kids perception of books. Simple animation. Lead Analysis Lead “What do ya have there? It’s a book.” Excite [interest] Build on the running gag with questions such as “Do you scroll down? No, it’s a book.” Amaze [hook] “It’s a book –
It’s a Book – Lane Smith Read More »
Lead: 5 Excite: 18 Amaze: 4 Direct: 13 Cute children’s book trailer. The animation and music/sound creates the setting. Pure character approach, no hint of plot line. It is difficult to do an effective 39 second trailer. This one does it admirably. Lead Analysis Lead Grabs you right at the start with animation of a
Gangsta Granny – David Walliams Read More »
Lead: 48 Excite: 58 Amaze: 17 Direct: 12 Powerful trailer uses a child narrator and animation to introduce a tough subject as seen through the child’s point-of-view. Elements of misdirection are used. At first it seems like a child’s book. Brilliant and frightening. This trailer could be argued as a level 2 or 3. The
Room – Emma Donoghue Read More »
Lead: 18 Excite: 80 Amaze: 7 Direct: 17 This memoir uses a fiction cinematic approach for the trailer. It leads early with the author’s reputation but then focuses on his spiral down to crisis and the decision to do road trips with his father in his motor home. The trailer was produced but Film-14 which
Hotels Hospitals and Jails: a Memoir – Anthony Swofford Read More »
Lead: 8 Excite: 35 Amaze: 23 Direct: 22 Powerful trailer using custom video of models with coloured facial bandages attached to their faces. Lead Analysis Lead Power words and drawn images of addictions: Drugs, Abused, Gambling… (Grab viewers attention) Excite [interest] Youth with coloured facial bandages on faces with dark background music, background video and
Hooked: When Addiction Hits Home Read More »