Level 3

Schrödinger’s Caterpillar – Zane Stumpo

Lead: 9 Excite: 86 Amaze: 8 Direct: 47 Humorous animated trailer created completely by the author. At 2:30 it is on the long side but 47 seconds are spent on the praise and directive so the real body is 1:43 which is still long. The directive is unusual. It begins with a brief statement on

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Gangsta Granny – David Walliams

Lead: 5 Excite: 18 Amaze: 4 Direct: 13 Cute children’s book trailer. The animation and music/sound creates the setting. Pure character approach, no hint of plot line. It is difficult to do an effective 39 second trailer. This one does it admirably. Lead Analysis Lead Grabs you right at the start with animation of a

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Hotels Hospitals and Jails: a Memoir – Anthony Swofford

Lead: 18 Excite: 80 Amaze: 7 Direct: 17 This memoir uses a fiction cinematic approach for the trailer. It leads early with the author’s reputation but then focuses on his spiral down to crisis and the decision to do road trips with his father in his motor home. The trailer was produced but Film-14 which

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Hooked: When Addiction Hits Home

Lead: 8 Excite: 35 Amaze: 23 Direct: 22 Powerful trailer using custom video of models with coloured facial bandages attached to their faces. Lead Analysis Lead Power words and drawn images of addictions: Drugs, Abused, Gambling… (Grab viewers attention) Excite [interest] Youth with coloured facial bandages on faces with dark background music, background video and

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