Lead: 30 Excite: 80 Amaze: 5 Direct: 18 Strong cinematic trailer for an “out of the box” book. The co-author Marcus McSorley is the protagonist’s son and a professional actor. His screen experience shows in the trailer. Marcus is confident and interesting. Although a non-fiction biography, the book is pitched like a novel. The […]
Out Of The Box – Julie McSorley and Marcus McSorley Read More »
Lead: 7 Excite: 47 Amaze: 5 Direct: 6 This is a cinematic trailer for a dystopian novel. It leads with a Shakespeare quote, then takes the viewer through a cloud metaphorically entering a world to see a chained, handcuffed and caged young man. The narrator is the protagonist, who explains the setup of the
Half Bad – Sally Green Read More »
This is considered by many to be the first book trailer. It was uploaded to YouTube on Sept 20, 2006 and has been viewed over 50,000 times. The video is 9:41 long and cost about $10,000 to produce. The video is a cinematic adaption of the book’s chapter one ending with the tagline – “Read
Echo Park – Michael Connelly – The first book trailer Read More »
Explicit language Created Sep 26, 2014 – May 2021 2,353,591 views Relabeled later as “Bad Manners – The Official Cookbook” Lead: 18 Excite: 75 Amaze: 13 Direct: 7 This is a cookbook trailer like none I have ever seen. It is a cinematic humorous video using misdirection. It starts like a typical US pharmacy ad,
Thug Kitchen Cookbook Read More »
Created Nov 12, 2014 – May 2021 22,873,767 views While not a book trailer, this TV ad works on several levels. First the subject is topical as it is the 100th anniversary of WWI. The video is based on historical events but the story is made-up to encapsulate a series of these meetings. The
Sainsbury’s OFFICIAL Christmas 2014 Ad Read More »
Created: Sep 2, 2014. May 2021, over 1.4 million views Lead: 0.4 Excite: 20.9 minutes Amaze: 3.3 Direct: 0.6 This trailer was written in 2014. The technical data is dated to cameras of that time but the trailer approach is still as valid today. It is very unusual to see a 25 minute book trailer. It is
Canon vs. Nikon – Tony Northrup Read More »
A serial trailer is done in parts released on a schedule like old Flash Gordon films. One of the best serial trailers is The 5th Wave. The installments were released from Mar 28 through May 8, 2013. A serial trailer gets it name from the old Flash Gordon Serial Films.” The trailer is done in
The 5th Wave – Rick Yancey Read More »
Lead: 22 Excite: 1:59 Amaze: 8 Direct: 9 Good example of a Reputation-Brand trailer. The “Dummies” series from Wiley has a specific book structure that has been tuned with time. It is proven and respected. This trailer introduces the content of the book through the author describing the contents of the book. Emphasis on complete
Raspberry Pi For Dummies – Sean McManus, Mike Cook Read More »
Lead: 7 Excite: 23 Amaze: 5 Direct: 16 Very simple trailer using a before and after model. Potential readers would relate to the before and desire to be the after. Excellent choice of narrator, she sounds high fashion. Lead Analysis Lead VO “We will make you pretty.” Scientific 3D scan of a plain girl. Excite
Uglies – Scott Westerfeld Read More »
Lead: 13 Excite: 72 Amaze: 6 Direct: 11 Most of the trailer is spent describing the ordinary world – day in the life of Midnight, Texas. Interesting use of titles floating like they are positioned in 3D space. The video moves along smoothly and quickly. The first 45 seconds is introducing the town of Midnight,
Midnight Crossroad – Charlaine Harris Read More »