Lead: 6 Excite: 36 Amaze: 15 Direct: 13 This is a nice trailer building on CSI and other forensic science themes using historical cases. Good use of music and x-ray and historical images. The trailer hits a target audience of both the teacher as well as the student. A nice example of a subject matter […]
Bones Never Lie – Elizabeth MacLeod Read More »
A serial trailer is done in parts released on a schedule like old Flash Gordon films. One of the best serial trailers is The 5th Wave. The installments were released from Mar 28 through May 8, 2013. A serial trailer gets it name from the old Flash Gordon Serial Films.” The trailer is done in
The 5th Wave – Rick Yancey Read More »
Lead: 22 Excite: 1:59 Amaze: 8 Direct: 9 Good example of a Reputation-Brand trailer. The “Dummies” series from Wiley has a specific book structure that has been tuned with time. It is proven and respected. This trailer introduces the content of the book through the author describing the contents of the book. Emphasis on complete
Raspberry Pi For Dummies – Sean McManus, Mike Cook Read More »
Lead: 7 Excite: 23 Amaze: 5 Direct: 16 Very simple trailer using a before and after model. Potential readers would relate to the before and desire to be the after. Excellent choice of narrator, she sounds high fashion. Lead Analysis Lead VO “We will make you pretty.” Scientific 3D scan of a plain girl. Excite
Uglies – Scott Westerfeld Read More »
Lead: 9 Excite: 33 Amaze: 8 Direct: 10 Great premise, an Oliver Twist with time travel. The trailer grabs you with an interesting visual and the lead. My first Fav from the 2015 CANSCAIP trailers. The trailer opens with a video of an older pocket watch interior. If you listen closely there is ticking in
Time Snatchers – Richard Ungar Read More »
Lead: 13 Excite: 72 Amaze: 6 Direct: 11 Most of the trailer is spent describing the ordinary world – day in the life of Midnight, Texas. Interesting use of titles floating like they are positioned in 3D space. The video moves along smoothly and quickly. The first 45 seconds is introducing the town of Midnight,
Midnight Crossroad – Charlaine Harris Read More »
Excite: 1:20 Direct: 15 I love the concept of this trailer. It was easy to produce using simple video editing with title overlays. The unusual approach gives a plot line summary in a humorous way and unusual for a trailer no music. My only suggestion is at 1:35 it is a bit long. Edited closer
A is for Angelica – Iain Broome Read More »
Lead: 5 Excite: 30 Amaze: 9 Note: If you google (2015) “book trailer video” the Huffington Post article is on the first page. This is the first video listed. Good or bad it got attention in a large article. Huffington Post – Book Videos: 19 Of The Best And The Worst (VIDEOS) Number one in
Buying Cigarettes for the Dog – Stuart Ross Read More »
Excite: 21 Amaze: 3 Direct: 6 A great example of a cinematic (movie like) trailer with humorous misdirection and all in 30 seconds. The trailer got a lot of buzz and has been seen over 40,000 times as of May 25, 2014. This is the trailer that I usually start my workshops with. Brilliant piece
Kill You Twice – Chelsea Cain Read More »
Excite: 35 Amaze: 9 Direct: 17 One of my favorite examples of a children’s book trailer using misdirection as the approach. No wonder this trailer has been viewed over 78,000 times. This child’s book trailer leads you to believe it is an adult story then presents the preposterous plot. All of the video footage is
Shark vs Train – Chris Barton and Tom Lichtenheld Read More »